When asked to describe their niche, most entrepreneurs are hesitant.  They feel that if they are too narrow in their self-proclaimed specialty, they will decrease their opportunities.  But the truth is… the more specific and narrow your niche, the more likely it is that you will succeed in today’s marketplace.

Consumers are looking for specialists – not generalists.  They are not seeking out the services of a “designer.”  But they are compelled to purchase from a “bedroom retreat expert” – if that is the room they are working on.

A narrow niche makes it more likely that you will be perceived as an expert.  You will meet less price resistance.  The press is more apt to write about you.  You are more likely to get referrals.

Proclaim your unique niche.  And shout it to the world!